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Email Marketing List Building

Adding a Lead Capture Form to Your Blog

There are many methods that can be used when it comes to adding a lead capture form to your blog.

In this article, I will be focusing on the WordPress blogging platform and MailerLite email marketing software to accomplish this task.

But first, I strongly urge you to read…

How to Work With a Lead Capture Form 

This article will give you some excellent background regarding adding a Lead Capture Form, along with its appearance and placement on your blog, and so much more.

If you haven’t already done so, you will need to set up a MailerLite account. You can check Here on how to do that.

Now let’s get to it…

Step 1: Log into MailerLite

Click on “Subscribers” and “Create New Group” as shown below…

add new list group


Enter your group name and hit “Create.” You can name your group (or sometimes called a List) whatever you want. I recommend something like “My Blog,” which will differentiate this list from others you might create in the future.

Step 2: Go to Forms and Create Embedded Form as shown below…


Give your form a name and hit “Save and Continue.” I recommend naming your form the same as your Group to keep things straight.

On the next page you will see “Choose Form Type” at the top. Scroll down and select “Embed Form” as your type.

Next you will select the group you created in Step 1 and hit “Save and Continue.” Now is where the fun begins.

Step 3: Designing Your Lead Capture Form

For starters, turn Double Opt-In “Off” and scroll down till you see the form. (We are turning double opt-in off for now to keep things simple.) To the right of the form is the design area and this is where we will be working. Here are my recommendations for the “Details” page:

Title = Sign Up Here

Text = Sign up for news and special offers and to receive a free (blank.) You will have to fill in the blank. Freebies are discussed in the article referred to at the beginning of this post.

Confirmation Checkbox Text = I am not a robot

Button Title = Click Here or Next

Thank You Message = Thank You. You have successfully submitted your information.

On the “Design” page, if you would like, adjust the colors to match the theme of your blog. Here you will also add a background to your form. To do this, click on the “Page Background” button at the bottom left of the Design Page. Then click the “ON” button and the black box as shown in the image below. Once you click the box you will be able to hover over various background images until you find the one you like. Click to select that image and then save your background.

On the “Fields” page, check the box for Name, but do not make it required, then move the “Name” box up to the first position by using the 3 lines on the right to move it. See below…

form fields


Congratulations! You are done designing your lead capture form. Click “Save” on the bottom left of the screen.

Your form should look something like this…

lead capture form example


Step 4: Adding the Form to Your Blog

Now we need to link your MailerLite account to your WordPress installation…

Setup 1

  1. Login to your WordPress admin panel.
  2. Open Plugins in the left sidebar, click Add New, and search for MailerLite plugin.
  3. Install the plugin and activate it.

MailerLite Plugin

Setup 2

  1. After successful installation you will see MailerLite icon on the left sidebar. Click it.
  2. Enter your MailerLite account API key. You can find it in your MailerLite account by clicking ‘Developer API’ link in the bottom of the page.
  3. Click ‘Add New Signup Form’.
  4. Choose ‘Webforms created using MailerLite’ if you wan’t to use a sign up form that you already created in your MailerLite account or ‘Custom sign up form’ if you want to create it now.
  5. If you want to include sign up form in the sidebar of your blog or website, go to Appearance > Widgets and drag ‘MailerLite sign up form’ to the sidebar. Choose which signup form to display.
  6. If you want to include sign up form inside your post or page, use shortcodes. You will see MailerLite icon in your content editor, click it and choose which form to display. It will put a shortcode and your visitors will see signup form in that place.

You will find these instructions along with your API Key on the MailerLite website. Click Here

The End Result:

Wow, that was a lot of work! You should be proud of yourself for getting to this point. You have now taken the first step to building your list.

Next we will talk about setting up Automation in MailerLite to communicate with your list on autopilot. Click Here to Continue

To Your Success,


Home Business Online w/Bob Swetz

Lead Generation Formula

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