An autorepsonder email series can save you tons of time and help grow your authority.
In this article, I will provide you with step-by-step instructions on setting up your first automated series using MailerLite. First, make sure you have read Adding a Lead Capture Form to Your Blog before continuing with this step.
Step 1, Create Your First Workflow
In MailerLite, click on Automation at the top of the screen, then click on “Create a New Workflow,” on the top right of the screen (you can’t miss the big orange button.)
Next, on the right of your screen, give your workflow a name, select a trigger and a group. The trigger should be “When subscriber joins a group,” and the group will be the group you created in the previous step, Adding a Lead Capture Form to Your Blog. Then, hit Save at the bottom of the screen.
Your screen should look like the image below.
Hit the “+” sign now, and then select Email under “Add a next step to your workflow,” then click on “Define Email Content.”
Step 2, Design Your Autoresponder Email
You will now see the email design information on the right side of your screen. Give your email a subject and hit the “Design Email” button. On the next screen, choose the Drag & Drop Editor.
As you can see, there are a lot of blocks you can add to your email. Don’t get overwhelmed, we are going to keep this simple and neat.
Grab the Text Block on the right and drag it to the content area on the middle of your screen. Now you can type in the text area just as you would any other program such as MS Word or Google Docs. Notice that when you click on the text area in the middle of your screen, the editing box will be on the right. Type your message in this box and use the formatting tools provided.
This email should welcome your new subscriber and confirm that you will be giving them the information you promised on your LCF.
Unfortunately, you will have to play with the formatting on your own and feel free to ask questions in the comments below. There are just too many options for me to cover all the bases. My best advice is to keep it neat and simple.
Also, if you have a nice pic you would like to use in the header of your email, just click on the header section in the center of your screen and add the image you want to use.
Make sure to save each section as you work on it. The save button is always at the bottom on the right hand side. When you are finished click the “Done Editing” button on the top right of your screen.
Step 3, Turn On Your Automation
The last step is to turn your automation on by clicking the On/Off button on the top right of your screen.
Congratulations, you have just completed your first autoresponder email in MailerLite. When a visitor to your blog fills out your Lead Capture Form, they will automatically be added to the list you selected and receive the first email in your series. I like to call this the “Welcome Email.”
To add an additional autoresponder email go back to your workflow and turn it off. Then, click the plus sign below your first email. Make sure you add a delay of at least 1 to 2 days between each email. Then, use the steps above to add and edit your email content. I like to use between 5-7 emails in a series spread over a period of 1-2 weeks.
See How to Write an Effective Email Series for more on designing your autoresponder email series.
If you have questions, you can can leave them in the comments below, or Click Here to use my contact page.
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