The next stop on our journey is getting started with email marketing.
We will be using a top notch email marketing program called MailerLite for all of the examples from this point forward. MailerLite is a feature packed service that is free for up to 1,000 list members.
To use and verify your Mailer Lite service you need to have your own domain name with a valid email address, so we are going to start there.
If you signed up for your domain with 1&1.com in our first step, you already have a custom domain, next follow these instructions:
First into your 1&1.com account and scroll down the left-hand side of your control panel and click on “Email.” You will see a screen that looks like the one below. Enter your desired email address on the left and select your domain on the right from the drop down menu. Then click on “Create.”
On the Select Mailbox screen, select “1&1 Mail Basic.” There is no charge for this and it is all you will need to continue. On the setup screen, re-enter your mailbox information (like in the image above) and check the box that says “Forward Emails.” In the box for Forwarding Target, enter your most commonly used email address, the one you get email at all the time.Scroll down a bit and un-check the box for Virus Protection, then hit the Save button. You will see the overview page with the email account you just created. Save this information in case you need it later.
You now have an email account with your custom domain that simply forwards to an email address you use all the time, the result is as follows:
My new address email@example.com will always forward to firstname.lastname@example.org which is my everyday business account.
Congratulations! You now have your own custom email address that works with your domain.
Next step is to create and verify your new Mailer Lite account.
Click the image below to get started for free:
Use the email address created in the previous step to set up your MailerLite account and follow the step-by-step instructions on the Mailer Lite site, including verifying your email address and domain.
In the example above, my domain is “startanonlinebusinessblog.com” and my custom email is “email@example.com”
The domain verification is the last step. When you successfully verify your domain, you will receive a confirmation message. At this point you will be ready to start building your list and sending emails to them to provide value to your prospects and build your authority.
Congratulations! You now have a verified email marketing program that we will put to use in the next step which is “Adding a Lead Capture Form to Your Blog.”
Remember, as we are going through the steps you can still be writing posts and publishing them on your blog. We are now getting into more advanced steps of online business promotion. Click Here to Continue
To Your Success,